Inhype Media is a Chicago-based video production company
The goals were to generate a consistent flow of qualified B2B leads in Chicago, reduce cost per lead (CPL) while improving ROI from paid campaigns, establish a scalable and data-driven acquisition system, and strengthen brand visibility among mid-size companies and marketing teams.
About The Project
Services
PPC & Multi-Channel Advertising, Analytics Setup,
Email Marketing
Client
Inhype Media
Website
Year
2024-2025
Initial Situation
Our Client Needed Predictable Growth Beyond Referrals
While Inhype Media had a strong reputation in Chicago’s creative industry, new business mainly came from word-of-mouth. This limited growth and made revenue unpredictable. Paid advertising had been tested but without clear structure or tracking, campaigns delivered inconsistent results.
To unlock sustainable growth, the studio partnered with Looply to design a full-funnel acquisition strategy.
Our Strategy delivered 4x Growth in qualified Leads
  1. Promoted showreels and testimonials to strengthen brand trust.

  2. Positioned Inhype Media as a go-to partner for businesses in Chicago.
YouTube Ads for Awareness
  1. Connected GA4 with CRM for end-to-end lead tracking.

  2. Built dashboards to evaluate ROI by channel and reallocate budgets effectively.
Analytics & Funnel Optimization
  1. Focused on high-intent searches such as “commercial video production Chicago”.
  2. Optimized campaigns with GA4 conversion tracking to measure lead quality.
Google Search Ads
  1. Targeted marketing directors and brand managers at mid-size companies.

  2. Highlighted portfolio success stories and strong creative outcomes.
LinkedIn Ads
Results
Inhype Media Increased Qualified Leads by 4x While Reducing CPL by 60%
Closed first enterprise-level
contracts directly via LinkedIn
campaigns
15–20
inbound leads per month from Google & LinkedIn Ads
by 43%
CPL reduced
4x
in qualified B2B leads in 6 months
Outcome
Turning Creative Strengths Into Predictable Business Growth Looply helped Inhype Media transition from relying on referrals to running a scalable, performance-driven client acquisition system.
With a consistent monthly pipeline of qualified leads, Inhype Media can now plan production schedules months ahead and confidently pitch to larger clients in Chicago’s competitive market.

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