Chevrolet Belarus

Digital Experience Concept

This case focuses on the development of a website concept for Chevrolet Belarus. The goal was to tell about the novelties and advantages of the brand, invite users for a test drive and enable online purchase and service requests.

About The Project

Role

UX/UI Designer
[ team project ]

Client

Chevrolet Belarus
[ concept project ]

Year

2021

Process

We discovered that the existing digital experience ­was outdated: unintuitive navigation, no quick test drive booking, and unclear information on car availability. ­To address this, we сonducted user research ­and competitive audit, which revealed key expectations – simple booking, transparent financing, updated configurations, ­and a desktop-first browsing experience.

Understanding Users & Market

User research highlighted the need for speed, clarity, and personalization. We translated these findings into user sories, afterwards, we designed wireframes in Figma to showcase key flows before focusing on visuals.

From Insights to Design

Process

To position Chevrolet as modern and innovative, we built a functional, brand-aligned interface with seamless cross-platform consistency. Key features included clear CTAs for bookings, a personal account for managing services, and responsive design optimized for desktop and mobile.

Building a Cohesive UI

Outcome

Other Works

Key results included a streamlined booking flow for test drives, an online configurator and trade-in presentation to support purchasing decisions. A unified UI system established consistency and scalability across platforms. Beyond the design itself, the project highlighted the importance of thorough research, iterative design, and team collaboration, while strengthening my skills in presenting design concepts to the audience, and enhancing attention to detail.

E-learning

AIT GmbH

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