Vinyl Store
E-Commerce Concept

This project focused on designing a concept for an online vinyl store inspired by Discogs. The goal was to balance retro atmosphere and modern usability, making it easy for customers to browse, filter, and purchase records online.

About The Project

Role

UX/UI Designer
[ team project ]

Client

Discogs
[ concept project ]

Year

2022

Process

Users wanted speed, simplicity, and atmosphere. They needed a store that felt authentic to vinyl culture but functioned like a modern e-commerce platform. Through surveys and data analysis, I explored how users interact with e-commerce platforms.

Design Drivers

I translated these needs into concrete features: clear catalog and filtering, curated discovery sections, retro-inspired visuals, and a streamlined checkout. Wireframes and prototypes were developed in Figma, focusing first on catalog navigation and checkout flow.

From Insights to Design

Process

The final concept balanced usability with atmosphere: users could browse intuitively, discover new records in engaging ways, and complete purchases with minimal friction — all while feeling immersed in the authentic aesthetics of vinyl culture.

What It Changed

Outcome

Other Works

The redesigned concept demonstrates a visually appealing website that reflects the atmosphere of vinyl culture through nostalgic imagery, retro fonts, and vintage-inspired color schemes. I implemented user-friendly browsing and filtering options to help customers discover new releases, bestsellers, and genre-specific collections. Overall, the project proved that an e-commerce store can be both functional and atmospheric — reflecting the unique identity of vinyl culture while supporting a seamless, conversion-oriented shopping experience.

Fashion-tech startup

The Acquired

Digital Experience Concept

Chevrolet Belarus